Data Studio: New, Simplified, AdWords Connector

Google Data Studio is our new Business Intelligence product that makes it easy to connect, visualize, and share data. Today we updated the Google Data Studio AdWords connector to be more flexible and easier to use.

The AdWords connector allows AdWords customers to access their AdWords account data in Data Studio, build visually stunning reports, and share those reports to business stakeholders across their organization.

Report built with the AdWords connector in Google Data Studio 

With our recent update, the new AdWords connector now unifies over 100 AdWords dimensions and metrics as a single list, making it easier select the data you want to visualize.

20 of over 100 dimensions and metrics available in the new connector 

The new connector also supports many more combinations of dimensions and metrics, dramatically simplifying building reports.

Customizing a table with AdWords data in the Report Editor 

Of course, when you build AdWords reports with Data Studio, all the existing Data Studio features are compatible with this data including: calculated metrics, derived fields, custom visualizations, rich styling and custom branding, simplified sharing through Google Drive and realtime collaboration. 

These new changes are available today in both Data Studio 360 and Data Studio versions. To use the new connector, you must create a new Data Studio Data Source. Data Source using the previous connector will continue to work. Please read our help documentation on how to migrate to the new version

We’re excited to see all of the new reports customers will create with this enhancement.

Posted by Nick Mihailovski, Google Data Studio team