Facebook Names Rachel Rubin Franklin Head of Social VR

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}(document, ‘script’, ‘facebook-jssdk’));Facebook turned to a leading game developer to fill its new role of head of its social virtual reality team, hiring Electronic Arts vice president Rachel Rubin Franklin.

Chief technology officer Mike Schroepfer announced the hire in a post (embedded below), writing:

Mark‘s (co-founder and CEO Mark Zuckerberg) demo at the Oculus Connect keynote last week was mind-blowing. We showed our vision for a future of computing that puts people first, allowing you to go anywhere and do anything with the friends and family that matter to you. The software Mark showed is the early work of our Facebook social VR team, which is made up of amazing engineers and designers who for the past year have been hard at work imagining and building this new platform.

Last week, our team welcomed Rachel Rubin Franklin, formerly of EA/Maxis, adding to the roster of talent that already includes Michael Booth and Lucy Bradshaw, who were on stage with Mark, and others who worked behind the scenes. It is a blast to fuse the experience of people who have developed many successful immersive online worlds with engineers who have decades of collective experience building Facebook. As we demonstrated, we have ambitious goals and have lots to do, so if you are a game developer, designer, or artist … come join us!

Mark's demo at the Oculus Connect keynote last week was mind blowing. We showed our vision for a future of computing that puts people first, allowing you to go anywhere and do anything with the friends and family that matter to you. The software Mark showed is the early work of our Facebook Social VR team, which is made up of amazing engineers and designers who for the past year have been hard at work imagining and building this new platform.

Last week our team welcomed Rachel Rubin Franklin – formerly of EA/Maxis – adding to the roster of talent that already includes Michael Booth and Lucy Bradshaw, who were on stage with Mark, and others who worked behind the scenes. It is a blast to fuse the experience of people who have developed many successful immersive online worlds with engineers who have decades of collective experience building Facebook. As we demonstrated, we have ambitious goals and have lots to do, so if you are a game developer, designer, or artist … come join us!

Posted by Mike Schroepfer on Tuesday, October 11, 2016

Franklin had been with EA since 2011, where she was best known for spearheading The Sims 4. Prior to that, she also worked with OnLive and Activision.

Readers: What do you expect from Facebook’s social VR team?

Image courtesy of Rachel Rubin Franklin’s LinkedIn profile.