Facebook Plans Major Campaign to Promote Facebook Live (Report)

Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported.

According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

The campaign will feature clips of live videos explaining how the feature works, a source familiar with the effort told Seetharaman.

Readers: Are you surprised that Facebook is taking the rare step of turning to TV ads to boost awareness of Facebook Live?